Old Navy is urging people to put politics aside this Independence Day, and remember that America remains ‘one nation, indivisible’ that must not be torn apart by ‘red’ and ‘blue’ political affiliations.
In an effort to promote diversity and inclusion, the decades-old brand has turned its signature navy logo purple – a colorful representation of what it means to mix blue and red.
‘Old Navy is issuing a reminder that we are one nation, indivisible, not defined by the current labels of “red” and “blue,”‘ a statement from the fashion brand explained, adding that the company will be celebrating ‘a Purple 4th of July to ‘illustrate what can happen when the flag’s emblematic colors of red, white and blue come together.’
Purple party: Old Navy is working to promote inclusion and diversity this Independence Day, and has changed the color of its iconic logo to purple, merging ‘red’ and ‘blue’ political colors
Wear it with pride: The brand is also releasing a limited edition purple version of its iconic Flag Tee, which was first released when Old Navy was founded in 1994
‘The Purple 4th of July is a salute to what unites us – and a chance to celebrate inclusion with liberty and fun for all – because belonging has never been a trend at Old Navy,’ the statement added.
As well as the logo change, the brand will also debut a purple version of its iconic Flag Tee, which is released in its signature navy shade in honor of Independence Day every year. In a nod to the brand’s founding year – 1994 – only 1,994 versions of the limited edition item will be released.
While the brand is known for its special Fourth of July T-shirts, this is the first time a purple style has been unveiled; since its debut in 1994, the garment has become a fashion phenomenon, and helped the brand become the first apparel company to hit $1 billion in sales within the first four years of business.
‘One thing is certain, we will never stop believing that Old Navy can be a place where customers and communities feel a sense of belonging – and do our best to make that so,’ said Old Navy President and CEO Sonia Syngal.
‘Our doors are open for everyone, and also open for ideas, open for love, open for differences, open for dialogue, and open for change.’
Purple and proud: Old Navy’s logo will be purple through July 4 as part of its campaign to promote diversity
Inclusive: The brand’s Times Square flagship store has also been given a purple makeover in time for the Fourth of July
As part of the Purple Fourth of July campaign, the brand will also open a digital pop-up shop with an array of purple pieces; the Times Square flagship store in New York City will also be given a purple makeover.
On social media, OId Navy will promote an open conversation about belonging. According to the company, the 25 Days of Belonging series will look back at moments of inclusion and unity from the brand’s history.
Notable moments will include the ‘Love is Love’ campaign (for Pride month) and ‘Size YES!’ which will promote size inclusion. The social media campaign will also make reference to International Women’s Day, celebrating the brand’s almost 80 per cent female employee base.
Fashion fans are encouraged to join in the conversation by showcasing what belonging looks like in their lives with the hashtag #belonginglookslike.
‘One thing is certain, we will never stop believing that Old Navy can be a place where customers and communities feel a sense of belonging – and do our best to make that so,’ Old Navy President & CEO Sonia Syngal said in a release.
‘Our doors are open for everyone, and also open for ideas, open for love, open for differences, open for dialogue, and open for change,’ Syngal added.